Posts Tagged ‘Targeting’

00:11:25   

You’ve probably been wondering when I was going to cover building your website! Its very common for new Internet entrepreneurs to rush to website design, without ever considering the topics I’ve covered thus far in the previous lessons. Keep in mind that business on the Internet is very competitive, and getting even more competitive with each passing day, so you must to go through some critical steps which have been proven to give you the greatest chance of success. I’m talking about doing your keyword research for your business idea, and from the results, defining your target market or niche, and then fine-tuning your product or service offering to establish your unique selling proposition or USP. So, a lot of work goes into preparing, before you even think about setting up your website. Well, we’re finally at that point, because now, its time to set up your website in seven easy steps.

• Determine the business objectives your site will serve.
• Based on your business objectives, determine the type of site you wish to establish.
• Select your domain name.
• Select your server host.
• Design your site.
• Construct your site.
• Optimize your site.

Resources mentioned in this podcast, such as domain name provider and server hosting, are available in the Tools page.  Additional links and resources are contained in the Members Area.

00:08:36   

Keyword research is essential to maximizing the chances of succeeding online, yet so few people do a good job at it.  Assuming you have already decided on a business concept or theme, you can now begin to validate whether your business idea will have a chance of success online. I like to use acronyms to remember key concepts, so in this discussion, I’ll use G.A.S.:

Generate Keyword Phrases

Analyze Keyword Phrases

Select Keyword Phrases

By doing a good job at keyword research, you will be able to determine the level of competition that exists online for your business idea. You will also be able to narrow down your theme into a less competitive, but still profitable niche. So, enjoy the podcast, and don’t forget to sign up for complimentary membership, and get a copy of the Keyword Analysis Spreadsheet I refer to in the podcast.