The biggest take-away I got, and that I hope the attendees understood, was there's no such thing as a "magic bullet" when it comes to making money online with AdSense or anything else.  Realistically, if you can generate a few hundred dollars per month on AdSense as a supplement to your regular online business, then you're doing better than most.  AdSense, on its own, would require massive effort to generate substantial income - Mick gave us an example of an extremely successful entrepreneur making "millions" with AdSense, but he does it with a voluminous number of websites that most of us would be unwilling or unable to manage.

I've personally not used AdSense on my regular sites, simply because I want my targeted visitors to stay on my site as long as possible.  Clicking an AdSense ad on one of my sites, would take them away to another site.  Sure, I would get a few cents from Google, but I've lost a potential client.

To learn more about AdSense, Mick recommended reading Joel Comm's book about AdSense.  According to Mick, although its a few years old, much of the information is still valid.  Finally, a copy of Mick's PowerPoint presentation (in PPS format) is contained in the Members Area, so if you don't have free access yet, go ahead and sign up.  The short form is on the top right corner of the home page.