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Affiliate Marketing Basics | Episode 09

admin — Thu, 18 Jun 2009 19:04:14 +0000

This episode features a member of our local Internet Business Beginners MeetUp Group. Sandy Swain is a full time Affiliate Marketer and consultant with six years of marketing experience. As well as maintaining over 50 websites of her own, she has also taught affiliate marketing workshops both in the USA and the UK. Sandy has been the "secret weapon" for several high profile Internet Marketers, authors, and speakers. Her love for the Macintosh computer has people referring to her as the "MacChick". The PowerPoint presentation Sandy used for her live presentation is available in the Members Area. Sign up for complimentary access on the right side of the home page at ibausa.org. Enjoy!

Build Your Website | Episode 08

admin — Mon, 15 Jun 2009 16:28:08 +0000

You’ve probably been wondering when I was going to cover building your website! Its very common for new Internet entrepreneurs to rush to website design, without ever considering the topics I’ve covered thus far in the previous lessons. Keep in mind that business on the Internet is very competitive, and getting even more competitive with each passing day, so you must to go through some critical steps which have been proven to give you the greatest chance of success. I’m talking about doing your keyword research for your business idea, and from the results, defining your target market or niche, and then fine-tuning your product or service offering to establish your unique selling proposition or USP. So, a lot of work goes into preparing, before you even think about setting up your website. Well, we’re finally at that point, because now, its time to set up your website in seven easy steps.

Determine the business objectives your site will serve.
Based on your business objectives, determine the type of site you wish to establish.
Select your domain name.
Select your server host.
Design your site.
Construct your site.
Optimize your site.

Resources mentioned in this podcast, such as domain name provider and server hosting, are available in the Tools page. Additional links and resources are contained in the Members Area.

Site Optimization | Episode 07

admin — Wed, 10 Jun 2009 23:32:53 +0000

On page website optimization is discussed in this episode. Specifically, it is what you do on your website’s pages that cause it to be properly indexed, and highly ranked by search engine spiders such as Googlebot. Discussions involve:

a. Choosing a domain name.

b. Title, Description, Keyword Tags.

c. Textual content.

d. Use of graphics and Flash elements.

e. The danger of frames.

f. Search engine submission.

For additional resources regarding this episode, sign up, then go to the Member's area.

Keyword Research Essentials | Episode 06

admin — Mon, 08 Jun 2009 20:49:17 +0000

Keyword research is essential to maximizing the chances of succeeding online, yet so few people do a good job at it. Assuming you have already decided on a business concept or theme, you can now begin to validate whether your business idea will have a chance of success online. I like to use acronyms to remember key concepts, so in this discussion, I’ll use G.A.S.:

Generate Keyword Phrases

Analyze Keyword Phrases

Select Keyword Phrases

By doing a good job at keyword research, you will be able to determine the level of competition that exists online for your business idea. You will also be able to narrow down your theme into a less competitive, but still profitable niche. So, enjoy the podcast, and don’t forget to sign up for complimentary membership, and get a copy of the Keyword Analysis Spreadsheet I refer to in the podcast.

Top Ways to Make Money Online | Episode 05

admin — Tue, 02 Jun 2009 17:42:52 +0000

What does the Internet have in store for you? Will you pursue some ideas you’ve had churning in your head? Are you just now starting to think about some possible projects you can do online?

In this episode, I discuss the top ways people are making income online. Some are the more traditional methods, like selling your products or services on a website, while others are emerging methods that have appeared as a result of the social networking phenomenon.

I hope the discussion spurs some “aha’s” and prompts you to take action!

Does Opportunity Still Exist Online? | Episode 04

admin — Mon, 25 May 2009 16:51:52 +0000

With hundreds of millions of websites on the Internet today, one may wonder if business opportunities still exist, especially for the small business entrepreneur. True, the Internet has become an increasingly competitive place to do business, but the statistics shared in this podcast episode may surprise you. So, if you understand the tremendous benefits of having a profitable online business, then you must commit - even on a part-time basis - to learn all you can about how to succeed. Imagine creating the lifestyle you know you deserve, on your own terms. Let me tell you, there’s nothing more challenging, or invigorating!

Small Business Entrepreneurship | Episode 03

admin — Tue, 19 May 2009 16:01:30 +0000

Small business and entrepreneurship discussions are continued from the previous episode. Be sure to sign up for complimentary membership, so that you can access the Members area where you will find useful links, tools, spreadsheets, sample business plans, and more!

Small Business Entrepreneurship | Episode 02

admin — Sun, 17 May 2009 04:37:06 +0000

Have you heard of the "Middle Income Model"? Its what most of us here in the United States have been taught. Tell me if this sage advice sounds familiar: Learn a trade or profession, work for 25 to 30 years, then retire on an income that is less than what we were making in the peak of our career. Sounds like a winner, right? Wrong! Statistics show that this model doesn’t work, since very few people retire in self-sufficiency or prosperity. An alternative to the Middle Income Model is to become an entrepreneur and start your own small business. Although the advantages are huge, there are also disadvantages. Listen in on the rest of the Episode, and see if you wish to pursue an entrepreneurial track.

Introductions | Episode 01

admin — Wed, 13 May 2009 17:59:31 +0000

Welcome to the Premier Episode of the Internet Business Association of America Podcast! In this episode, Executive Director, Al Saucedo, provides the story of his journey from Internet business entrepreneur to the establishment of IBAUSA.